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Apple event 2023: iPhone 15 price announced, Apple Watch Series 9, Ultra 2 also unveiled


Apple unveiled the iPhone 15 and new Series 9 Apple Watch during its annual September event in Cupertino, California, Tuesday.

The standard iPhone 15 will start at $799, while the 15 Plus starts at $899. The Series 9 Apple Watch will be $399.

The watch will go on sale Sept. 22.

The keynote presentation, which is called “Wonderlust,” is being held on Apple’s campus at the Steve Jobs Theater. The event has become an annual staple on the tech calendar, dating back to the debut of the original iPhone in 2007.

Follow along here for live updates of the event throughout the day.

Apple debuted the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max at its annual event.

The standard iPhone 15 will start at $799, while the 15 Plus will start at $899.

The phones will have Dynamic Island, a redesigned notch at the top of the screen that takes up less visual space. The feature was first added to the iPhone 14 Pro models last year. 

The standard iPhone 15 models will have an improved camera system that will allow for greater optical zoom, switching from a 12-megapixel main camera sensor to a 48-megapixel version. 

The new camera has the same resolution as the camera on the iPhone 14 Pro.

Apple announced the newest model for the Apple Watch: the Series 9.

The primary upgrade comes from a new processing chip, called the S9-Sip, which the company claims will be faster than the one introduced in 2020.

The Series 9 will look similar to previous models, but it will have updated colors including pink, starlight and silver.

More about Apple Watch: How to get it

The Series 9 will also have a new feature called “double tap.” The feature allows users to answer the phone by tapping their fingers together.

The watch will be $399. The watch will go on sale Sept. 22.

Similar to the Series 9, the Apple Watch Ultra 2 will also have the “double tap” feature and have the S9-Sip.

The Apple Watch Ultra 2 will have a 36 hour battery life and be $799.

All of the new iPhones will switch from Lightning to USB-C charging to comply with European Union common charger laws.

Apple will livestream the event on its YouTube channel, apple.com and the Apple TV app.

Watch the livestream here.

More than 30 million people watched Apple’s 2022 event on YouTube.

Apple unveiled the iPad in 2010, the Apple Watch in 2014 and the AirPods in 2016.

With more than 1.2 billion iPhones sold, Apple has “become a core part of people’s lives around the world,” Wedbush Securities analyst Dan Ives told USA TODAY. 

Apple generated more than $394 billion in net sales last year, and since its January 2007 unveiling of the first iPhone, the company’s share price has risen more than 5,000%.

Apple: 16 years after the iPhone’s launch, why Apple continues to play a huge role in our lives

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