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Apple’s High-Stakes iPhone 15 Launch Explained in Five Charts


Apple Inc.’s annual iPhone unveiling is always its most momentous time of the year — a chance to impress consumers with the company’s latest model and set up the holiday selling season.

But Apple has more than usual riding on the new iPhone 15 lineup, which will be introduced Tuesday at 10 a.m. California time. The tech titan is looking to snap several straight quarters of sluggish sales — its longest slump in two decades — and get consumers excited about upgrading again with new features.



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