HomeSportsSuper Bowl 2024 Was...

Super Bowl 2024 Was the Most-Watched Telecast of All Time, Reaching 123.4 Million Viewers


The Feb. 11 Super Bowl game between the Kansas City Chiefs and the San Francisco 49ers brought in an average of 123.4 million viewers — the highest number of people watching the same broadcast in the history of television.

112 million of those viewers were tuned into the CBS broadcast — the largest audience ever for a single network. The rest were measured across Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties including NFL+. Per Paramount Global, Paramount+ saw record-breaking viewership that made Sunday the most-streamed Super Bowl ever, but exact data regarding streaming views isn’t available.

Before this, the biggest telecast of all time was last year’s Super Bowl game between the Chiefs and the Philadelphia Eagles. It was initially named the third most-watched, ranking behind the 2015 and 2017 Super Bowls which brought in 114.4 million and 113.7 million viewers, respectively. But Nielsen later caught errors in their measurement that raised the tally from 113 million to a record-breaking 115.1 million viewers. Sunday’s game improved on that number by 7%.

These figures, combined from Nielsen and Adobe Analytics, represent the average number of viewers who were tuned in at any given moment during each game, but Nielsen puts the number of people who viewed any portion of the telecast at 202.4 million, up 10% from last year’s 184 million.

The game took place at the Allegiant Stadium in Las Vegas, Nev. Kickoff was at 3:30 p.m. PT/6:30 p.m. ET following a half-hour block of entertainment led by Reba McEntire’s rendition of the National Anthem. The half-time performance was headlined by Usher, who brought out A-list guests including Alicia Keys, H.E.R., Will.i.am, Lil John, Ludacris and Jermaine Dupri.

As always, the Super Bowl was stitched together with a host of celebrity-filled ads. Prominent among them on Sunday night was a Verizon spot featuring Beyoncé and Tony Hale, which the former used to announce “Renaissance Act II,” a country album set to follow up on 2022’s “Renaissance” and due for release on March 29.

Besides the football, the music and the commercials, there was one other potential viewership draw: Taylor Swift. For months, a media frenzy has followed the pop star’s relationship with Chiefs player Travis Kelce and her appearances at his games, and while some pieces of data suggest that Swift’s attendance has boosted NFL ratings, others are less clear. (Consumer research firm Numerator concluded from a flash poll that 20% of Super Bowl viewers were rooting for the Chiefs because of Swift.) Regardless, hordes of fans were glued to their screens as Swift entered the arena alongside Blake Lively and Ice Spice and when she kissed Kelce at the end of the game in celebration of the Chiefs’ win.



Source link

Most Popular

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More from Author

Read Now

Japan’s Cabinet approves security-clearance bill | NHK WORLD-JAPAN News

A bill to set up a security-clearance system is headed for the Japanese Diet. The...

Chris Gauthier, ‘Once Upon a Time’ and ‘Eureka’ Actor, Dies at 48

Chris Gauthier, a prolific British-born, Canadian actor known for his roles in the television shows “Once Upon a Time” and “Eureka,” died on Friday. He was 48.Tristar Appearances/Event Horizon Talent, which represented Mr. Gauthier, said in a statement that he died “after a brief illness.” His...

Draymond takes full responsibility for Warriors’ loss to Nuggets

Draymond Green was a team-worst minus-23 during the Warriors’ 119-103 loss to the Denver Nuggets on Sunday night at Chase Center, and he took responsibility for his rough performance a few hours later. On the latest “Draymond Green Show” podcast, which was recorded after Sunday's game and...

You could win a once-in-a-lifetime total solar eclipse plane ticket and hotel room in Southwest-Omni sweepstakes

Want to see the total solar eclipse on April 8 from a plane? Enter this sweepstakes for this unique opportunity. Southwest Airlines and Omni Hotels are offering two winners and their guests free air travel and hotel stays in their "Solarbration" experience for the 2024 total...

Wendy Williams’ Son Kevin Hunter Jr. Shares Her Dementia Diagnosis Is Alcohol-Induced – E! Online

Wendy Williams' family is speaking out about her dementia diagnosis. The former talk show host's son Kevin Hunter Jr. shared that doctors believe her cognitive disorder is related to her struggles with alcohol addiction. As he explained on the Feb. 25 installment of the Lifetime documentary Where is Wendy Williams?, the...

Revolutionary face unlock system from Metalenz uses Samsung’s ISOCELL Vizion sensor

Two months ago, Samsung unveiled two new ISOCELL sensors: ISOCELL Vizion 63D and ISOCELL Vizion 931. One of those sensors is now being used in a new and revolutionary 3D face unlock mechanism that Metalenz has developed. This shows the superiority of Samsung's new 3D...

Lack of Snow Prompts Cancellation of Longest Sled Dog Race in Eastern U.S.

Jonathan Hayes woke up at 5 a.m. in rural Maine to feed his 20-some dogs Monday morning, and his heart sank when he learned that the sled race they had been training for since the fall was canceled.The Can-Am Crown International Sled Dog Race, the longest...

Family Dollar pleads guilty to holding consumer products in ‘rodent-infested warehouse’

A former employee records video of rodents at a Family Dollar distribution facility. The Department of Justice announced on Monday that Family Dollar Stores LLC has pleaded guilty to holding consumer products in a "rodent-infested warehouse." The DOJ released a statement...

Netflix confirms it’s cutting off Apple billing for grandfathered subscribers

Netflix confirms to The Verge that it has begun booting longtime subscribers off their Apple iTunes billing plans, and will require them to pay Netflix directly using a credit card or debit card instead. Earlier today, The Streamable reported that Netflix had begun telling customers in...

Disney Shake-Up: Sean Bailey Leaving Studio as David Greenbaum Takes Over Live-Action Film Production

Sean Bailey (left) and David Greenbaum The Walt Disney Company via Getty Images; Michael Loccisano/Getty Images Sean Bailey, the producer turned executive who has overseen Walt Disney Studios’ live-action division for almost 15 years, is exiting the studio. In his place, David Greenbaum, who ran Searchlight Pictures with Matthew...

Palestinian Authority Prime Minister Resigns Amid Calls for Reform

Welcome back to World Brief, where we’re looking at Palestinian Authority leadership changes in the West Bank, Hungary approving Sweden’s NATO bid, and Denmark dropping its Nord Stream investigation. ...