HomeBusinessTaco Bell sued for...

Taco Bell sued for false advertising over skimpy fillings

A New York man last year bought a Mexican Pizza at Taco Bell, thinking the menu item would look like the one in the advertisements he had seen, with a thick, appetizing layer of ground meat and beans. Instead, what he got for his $5.49 had him invoking another fast-food chain’s famous tagline of yore: “Where’s the beef?”

That’s according to a class-action lawsuit that Frank Siragusa filed today in the U.S. District Court in the Eastern District of New York on behalf of himself and other customers disappointed by the amount of filling in Taco Bell’s Mexican Pizza items as well as its Crunchwraps. Siragusa accuses Taco Bell of “unfair and materially misleading advertising” and is seeking upward of $5 million from the chain for alleged violations of law banning unfair and deceptive trade practices.

“The Mexican Pizza that Plaintiff purchased contained approximately half the beef and bean filling that he expected,” the lawsuit says. The lawsuit includes photos used by Taco Bell in its advertisements alongside photos of the actual items taken by customers — the latter of which look flat and unappealing next to the company’s images.

The lawsuit posits that Siragusa and others wouldn’t have shelled out the money for the Crunchwraps and pizzas if they had known they were getting punier versions of the ones depicted. In addition to compensating people who bought the products, the lawsuit also asks Taco Bell to “provide corrected advertisements” or stop selling the items.

A representative for Taco Bell did not immediately respond to a request for comment.

“Taco Bell’s actions are especially concerning now that inflation, food, and meat prices are very high and many consumers, especially lower income consumers, are struggling financially,” the lawsuit says.

One of the attorneys representing Siragusa, Anthony Russo, represented a Florida Burger King customer last year in a similar lawsuit. In that filing, a man who purchased a burger from the chain complained that the company made its burgers appear far beefier than they were in real life. “Little situations — what some would consider to be a little situation like this — could lead to unfettered behavior from big corporations,” Russo said last year in an interview with The Washington Post.

The lawsuit filed this week included similar claims in the media and by YouTube reviewers about Taco Bell’s offerings. One article on the food site Mashed.com, titled “Why Reddit Is Calling Out Taco Bell’s Skimpy Crunchwraps,” documented multiple people complaining about the popular menu item, which consists of a crisp tortilla stuffed with seasoned beef, nacho cheese and other toppings.

The Mexican pizza, a pair of crunchy tortillas sandwiching a meaty filling and topped with cheese and other garnishes, is a fan-favorite item that Taco Bell returned to its menu last year after drawing outcry for discontinuing it in 2020. The chain hyped the revival, including in a TikTok musical featuring Dolly Parton and Doja Cat.

Taco Bell’s legal department has been busy of late; the chain earlier this month prevailed in a dispute with the smaller brand Taco John’s which had held the copyright to the phrase “Taco Tuesday” in most of the country. Taco John’s said it was relinquishing control over the moniker rather than pay attorneys’ fees to tussle with its larger rival.

Source link

Most Popular


Please enter your comment!
Please enter your name here

More from Author

Read Now

Does New CFIUS Data Show U.S. Constraints On Foreign Investment Intensifying?

Washington’s executive branch interagency Committee on Foreign Investment in the U.S., “CFIUS”, the entity that oversees the country’s national economic security screening of inbound foreign direct investment is required by statute to submit to Congress and publish an annual report cataloging decisions it took the preceding...

What’s Coming to Netflix in October 2023

Illustration by What’s on Netflix Welcome to your comprehensive look ahead at what will arrive on Netflix in October 2023. Below, we’ll run through all the currently planned new movies, series, and games headed to the service throughout the month.  As always, keep an eye on our removals...

The New York Film Festival opens with the industry in limbo

Comment on this storyCommentNEW YORK — The New York Film Festival got off to a stylish start Friday night with a party at Central Park’s famed Tavern on the Green — or as stylish as you can get when none of the striking actors in this...

Live updates from Week 5 of college football

No. 6 Penn State 10, Northwestern 10 Early turnovers were always apart of Northwestern’s upset formula against top-10 Penn State, but even the most optimistic Wildcat fans likely couldn’t imagine forcing a turnover on the very first play.  After fielding the opening kickoff on a triple hop, Penn...

YouTube Music rolls out auto-downloads for podcasts

Following the news that Google Podcasts is shutting down next year, YouTube Music now has the ability to auto-download podcasts. To enable, visit a show page and tap the new settings gear icon to “Save/d to library.” This slides up the “Turn on auto-downloads” button and will...

Apple Says iPhone 15 Pro’s Titanium Frame Does Not Contribute to Overheating Issue

Apple today said it plans to release an iOS 17 software update with a bug fix for the iPhone 15 Pro and iPhone 15 Pro Max overheating issue, and the company has since shared additional details about the matter with MacRumors. Importantly, Apple said the issue is...

Beyonce in Final Talks to Release ‘Renaissance’ Concert Film Through AMC Theatres Following Taylor Swift Deal (EXCLUSIVE)

Mason Poole A film based on Beyonce‘s smash hit Renaissance World Tour is in advanced talks to distribute directly to AMC Theatres, sources with knowledge of the project told Variety. Mega-agency CAA held preliminary talks with major studios and streamers two weeks ago, another source added, urging...

These are the top 4 Club stocks — and the bottom 4 — during the third quarter

September, historically the worst month of the year for stocks, once again brought pain to Wall Street, sending the market lower for the third quarter. A steep rise in Treasury yields and oil prices, combined with fears that the Federal Reserve would keep interest rates "higher...

Apple Says iPhone 15 Pro Overheating Due to iOS 17 Bug, Not Hardware Design

Widespread complaints about overheating of the new iPhone 15 Pro and Pro Max can be traced to several factors, including a software bug in iOS 17, Apple told CNET on Saturday. The company said the new phones' titanium frame and aluminum substructure aren't contributing to the issue, and that...