HomeEntertainmentToy firm hunts for...

Toy firm hunts for £3,500 a week chief Uno player – BBC News

  • By Natalie Sherman
  • Business reporter, New York

Image source, Getty Images

Image caption,

Mattel is trying to stir up interest in a new version of the classic Uno game

Toymaker Mattel is hunting for someone to help promote its new Uno game – and wild-card applicants are most definitely welcome.

The company is asking enthusiasts of the card game to apply on TikTok for a chance at the part-time post of “Chief Uno Player”.

The gig will be based in New York for four weeks starting in September.

Responsibilities include playing the new game, Uno Quatro, for four hours a day, four days a week.

Applicants must be US residents and aged 18 or over to be selected for the job, which pays $4,444.44 (£3,500) a week.

The company did not respond when asked how many people had responded since the job offer was posted on Tuesday.

A TikTok video announcing the role had received about 9,000 likes – and hundreds of replies – many of them from accounts expressing interest. The deadline to apply is 10 August.

“We’re constantly looking to create new ways for fans to engage with Uno – and with the nationwide search for the first-ever Chief Uno Player, we’re bringing in-person gameplay to fans in a way they’ve never experienced before,” Mattel’s global head of games, Ray Adler, said announcing the post.

The person selected for the job is expected to help create and star in social media posts, give interviews and challenge strangers to play the new version of the classic game, which relies on tiles instead of cards.

The company also warns that candidates must be able to “sit for long periods, lift and carry 50 lbs, and set up playing tables & tents on location”.

The stunt comes after Mattel won plaudits for its success in stirring up excitement about the Barbie movie, starring Margot Robbie and Ryan Gosling.

But the toymaker is also in need of hits. It recently reported sales in the April-June period of about $1bn (£786m), down 12% compared with the prior year.

Profits in the quarter also slumped to $27m, compared with $68m in the previous year.

Source link

Most Popular


Please enter your comment!
Please enter your name here

More from Author

Read Now

Does New CFIUS Data Show U.S. Constraints On Foreign Investment Intensifying?

Washington’s executive branch interagency Committee on Foreign Investment in the U.S., “CFIUS”, the entity that oversees the country’s national economic security screening of inbound foreign direct investment is required by statute to submit to Congress and publish an annual report cataloging decisions it took the preceding...

What’s Coming to Netflix in October 2023

Illustration by What’s on Netflix Welcome to your comprehensive look ahead at what will arrive on Netflix in October 2023. Below, we’ll run through all the currently planned new movies, series, and games headed to the service throughout the month.  As always, keep an eye on our removals...

The New York Film Festival opens with the industry in limbo

Comment on this storyCommentNEW YORK — The New York Film Festival got off to a stylish start Friday night with a party at Central Park’s famed Tavern on the Green — or as stylish as you can get when none of the striking actors in this...

Live updates from Week 5 of college football

No. 6 Penn State 10, Northwestern 10 Early turnovers were always apart of Northwestern’s upset formula against top-10 Penn State, but even the most optimistic Wildcat fans likely couldn’t imagine forcing a turnover on the very first play.  After fielding the opening kickoff on a triple hop, Penn...

YouTube Music rolls out auto-downloads for podcasts

Following the news that Google Podcasts is shutting down next year, YouTube Music now has the ability to auto-download podcasts. To enable, visit a show page and tap the new settings gear icon to “Save/d to library.” This slides up the “Turn on auto-downloads” button and will...

Apple Says iPhone 15 Pro’s Titanium Frame Does Not Contribute to Overheating Issue

Apple today said it plans to release an iOS 17 software update with a bug fix for the iPhone 15 Pro and iPhone 15 Pro Max overheating issue, and the company has since shared additional details about the matter with MacRumors. Importantly, Apple said the issue is...

Beyonce in Final Talks to Release ‘Renaissance’ Concert Film Through AMC Theatres Following Taylor Swift Deal (EXCLUSIVE)

Mason Poole A film based on Beyonce‘s smash hit Renaissance World Tour is in advanced talks to distribute directly to AMC Theatres, sources with knowledge of the project told Variety. Mega-agency CAA held preliminary talks with major studios and streamers two weeks ago, another source added, urging...

These are the top 4 Club stocks — and the bottom 4 — during the third quarter

September, historically the worst month of the year for stocks, once again brought pain to Wall Street, sending the market lower for the third quarter. A steep rise in Treasury yields and oil prices, combined with fears that the Federal Reserve would keep interest rates "higher...

Apple Says iPhone 15 Pro Overheating Due to iOS 17 Bug, Not Hardware Design

Widespread complaints about overheating of the new iPhone 15 Pro and Pro Max can be traced to several factors, including a software bug in iOS 17, Apple told CNET on Saturday. The company said the new phones' titanium frame and aluminum substructure aren't contributing to the issue, and that...