HomeBusinessToyota unveils the retro-styled...

Toyota unveils the retro-styled return of the Land Cruiser | CNN Business



New York
CNN
 — 

Just three years after being discontinued in North America, the Toyota Land Cruiser is coming back — with an all-new, retro-styled design. Besides the classic looks, the new Land Cruiser will also have a more accessible price than before.

It follows a trend toward more off-road capability in new vehicles and a major upsurge in interest in classic truck-like SUVs. In 2021, Ford brought back its Bronco off-road SUV to capitalize on interest in that classic brand. The Toyota Land Cruiser has its own similarly passionate fan base.

The new Land Cruiser is slightly smaller than the previous version, last sold in the United States in the 2021 model year. That version was closely related to the Lexus LX luxury SUV and was fairly opulent for a Toyota, with a starting price of over $80,000. Prices for the new Land Cruiser will start at around $55,000, further underscoring the model’s roots as a rugged off-roader rather than a comfortable errand-runner. It’s expected to be available in the United States in the spring of 2024.

Toyota

Toyota’s new Land Cruiser takes the model back to its roots.

For those who really want to tap into Land Cruiser history, customers in the United States will be offered the Land Cruiser 1958 Edition, commemorating the year the model was first offered in the United States. It will feature classic styling cues like round headlights instead of the standard narrow, rectangular lights. A limited run of 5,000 First Edition models also will be available with two-tone paint and extra off-road equipment.

Despite the classic looks, the 2024 Land Cruiser will have modern hybrid power. The SUV will have a 2.4-liter four-cylinder gas engine working with an electric motor to produce a total of up to 326 horsepower. Fuel economy figures will be announced later, Toyota said.

Toyota, which recently announced plans to offer more fully electric vehicles, has a long-standing commitment to hybrids, believing they play an important role in reducing global carbon emissions.

On the same day the Land Cruiser was unveiled, Toyota announced a near doubling of its quarterly profits, helped by increased production and sales as well as favorable currency exchange rates.

Toyota

The new Land Cruiser comes with a 12.3-inch touchscreen.

Tuesday’s unveiling comes on a date regarded as the model’s birthday. The Land Cruiser traces its direct history back to the earliest days of the Korean War when the US military was looking for a vehicle to work alongside their famous Jeeps in the Korean peninsula. Toyota had previously made four-wheel-drive vehicles, including large amphibious landing craft, for the Japanese military during World War II.

Engineers developed something they called the Jeep BJ, building the first production vehicle on August 1, 1951, said Kurt Williams, a director of the Land Cruiser Heritage Museum in Salt Lake City. While that vehicle didn’t earn the military contract, Toyota saw value in the the small off-roader and continued its development. In 1955, it was renamed the Land Cruiser, with the name meant to suggest it could easily handle any terrain.

Toyota

The Toyota Land Cruiser 1958 edition has round headlights.

When it was offered in the United States in 1958, only a single Land Cruiser was sold in that first year. A later version with somewhat better off-road capability and higher build quality was introduced around 1960. Thanks to Toyota’s newly expanded US dealer network, said Williams, that Land Cruiser, called the Series 40, became the best-selling Toyota model in the the US five years in a row. It’s the classic familiar to many American drivers today, with its round headlights and “Toyota” lettering in the grille.

In many parts of the world, especially in places where roads are poor and service centers scarce, Toyota Land Cruisers have become ubiquitous. Lacking the sort of technology and luxury equipment that many car buyers are used to, bare-bones Land Cruisers are sought after for their ruggedness, ease of repair and ability to get through treacherous situations, said Williams.

“Some come at it from ‘it’s the only vehicle that works where I live,’” he said. “‘I have a coffee plantation in Latin America or a mine in remote Australia.’ That’s the vehicle that reliably gets you to and from work, or gets you back home every night.”

Toyota

The new Land Cruiser will be much less expensive than the version available three years ago.

Early Land Cruisers, along with other early SUVs, have become very popular in the collector market, said Brian Rabold, vice president of automotive intelligence at Hagerty, a company that closely tracks collectible vehicles. Toyota Land Cruisers were among the first SUVs to rise sharply in value. Between 2010 and 2015, classic Land Cruisers were among the first older SUVs to be worth over $100,000 in value, he said.

Although Land Cruiser values, along with other older SUVs, have tapered off slightly in the last couple of years, a 1970 Land Cruiser customized with modern equipment recently sold for $270,000 on the auction web site BringATrailer.



Source link

Most Popular

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More from Author

Read Now

Team India Squad for T20 World Cup 2024 Announced: Here’s India’s official team for T20 WC – Republic World

India T20 World Cup squad announcement | Image:APTeam India's squad for the upcoming ICC T20 World Cup 2024 has been announced. On Tuesday, the selection committee led by chief selector Ajit Agarkar convened in Ahmedabad and zeroed in on a 15-member unit, which they deem is the...

Justice Minallah says state has to protect judges, independence of judiciary

Justice Athar Minallah on Tuesday said the state had to protect the judges and the judiciary’s independence as the Supreme Court took up a suo motu case pertaining to allegations of interference in judicial affairs.A six-member bench resumed...

Stock futures slip slightly as investors look ahead to Fed decision, megacap earnings: Live updates

Traders work on the floor of the New York Stock Exchange during morning trading on February 29, 2024 in New York City. Michael M. Santiago | Getty ImagesU.S. stock futures fell slightly Tuesday morning after a positive start to the week, as investors brace for megacap earnings,...

Europe’s Economic Laggards Have Become Its Leaders

Something extraordinary is happening to the European economy: Southern nations that nearly broke up the euro currency bloc during the financial crisis in 2012 are growing faster than Germany and other big countries that have long served as the region’s growth engines.The dynamic is bolstering the...

Trump’s Plans for the Fed Make No Sense, Even for Him

A second Trump administration might be very different from the first, and that includes how the president treats the Fed. Donald Trump complained a lot about the US Federal Reserve when he was president, jawboning for lower interest rates and questioning its competence. Yet at the...

Police to launch raids to find migrants to deport to Rwanda, Cabinet Minister claims

Police will mount raids to find missing migrants so they can be deported to Rwanda, a Cabinet minister has said.Health Secretary Victoria Atkins was commenting on reports that the Home Office has lost contact with thousands of people who are set to be removed from the...

The French #Metoo Scandal Unraveling in Weinstein’s Shadow

French actor Gérard Depardieu was ordered to stand trial for allegedly sexually assaulting two women on a film set three years ago, marking the latest legal escalation for the 75-year-old movie star who has become a central figure in France’s #MeToo movement.The announcement coincides with a...

Hong Kong Bitcoin and Ether ETFs Have Soft Debut

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired...

Customization Overview | Halo Infinite CU32

Operation: Banished Honor arrives on April 30 and you’re gonna want to look the part! After all, the Banished welcome all who pledge their service to Atriox, and your new allegiance and mindset demands a new outfit, so let’s find out more about the customization that...

T20 World Cup 2024 Squads: From India To Australia, Check Here Team-Wise Full Players List, Venues, Fixture, Timings And More

ICC T20 World Cup 2024 Cricket Matches Full Schedule: The T20 World Cup 2024 promises to be an exhilarating showcase of cricketing talent from around the globe. With teams from various nations competing for the prestigious title, fans can expect intense matches filled with thrilling moments...

How the Twins’ summer sausage celebration got made: It sparked the offense, but should they eat it?

CHICAGO — With Abe Froman unavailable, I called sausage expert Elias Cairo to address Rocco Baldelli’s concerns about a potentially hazardous pre-encased meat currently residing in the Minnesota Twins clubhouse.Nearly a week after it arrived and with the package showing visible signs of wear, tear and...